Illustration

Hotel State College

In collaboration with Idea Umami LLC

A custom set of organic, sketch-style illustrations featuring offset color fills to evoke a warm, handcrafted feel. Designed to capture the spirit of the local community, these illustrations celebrate the charm, history, and iconic landmarks that draw people to Hotel State College’s properties and the heart of downtown. Created for use across social media, digital campaigns, and print collateral, the series brings a playful yet refined aesthetic to the brand’s storytelling.

Example of illustration application:

Penn State Campus Recreation

A series of clean, stylized vector portraits created to represent new hires within a university’s Campus Recreation department. These illustrations were added to an evolving persona library designed to humanize data, support more targeted marketing strategies, and strengthen outreach efforts across diverse campus audiences.

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